About
The plumber behind web design for plumbers
I'm the one person behind every plumber website built here, design, code and content, and I spent a lot longer holding a wrench than a mouse. Here's the background, so you know exactly who you'd be working with.
My story
15 years on the tools, 10 running my own business
I've been around trade work most of my life. I laboured for my dad, a builder, from about 14, usually over the school holidays, then started plumbing properly at 19. I stayed in the trade for 15 years, the last 10 running my own plumbing and bathroom renovation company, at one point managing a team of eight tradespeople and subcontractors. I've quoted jobs, chased late payments, argued with suppliers, and taken the 9pm emergency call. That's the world I build websites for, because I lived in it.
- At 35, I fell off a roof while plumbing in a solar hot water system, and that was the end of my time on the tools.
- I still design and build every website myself, hard-coded and never templated, with no account managers and no agency layers in between.
- Based in Christchurch, New Zealand, and building plumber websites for clients worldwide.
"I'll be honest, I didn't move into web design on some mission to save plumbers from bad websites. After the accident I didn't want to go back to physical trade work, and web design was something I was already good at and knew I could build a real business doing. It just happens that the thing I'm good at also genuinely helps the trade I came from."
Stu, founder of EightySix Digital and ex-plumber
Why this matters to you
It's not just a nice story, it's how I build your site
Google increasingly judges websites on E-E-A-T: Experience, Expertise, Authoritativeness and Trust. That's not marketing spin, it's the same thing a wary customer is weighing up when they land on a plumber's site at 9pm with water on the floor. A website built by someone who's actually done the job carries that experience into every page, every headline, and every piece of copy, which is exactly what both Google and your customers are looking for.
Fifteen years in the trade means I know what actually gets a plumber called, not what a marketing course says should.
I personally oversee every build from start to finish, so the standard never slips between projects.
You deal with me directly, start to finish. No handoffs, no account manager relaying messages.
Ready to work with someone who's actually
done the job?
Build your instant price, then send it over. You'll be talking to me directly, not a salesperson.